Creative Automation: How to Optimize Marketing Content Production

One of the biggest challenges when scaling up marketing activities is completing everything on schedule. Scaling a campaign for digital marketers can prove to be extremely difficult, especially for smaller teams that cannot afford additional help.

Digital marketers now turn to creative automation in order to scale their campaigns without overburdening marketing departments and optimize the whole process. Creative automation allows digital marketers to create content automatically using AI tools. This makes it possible for them to extract new campaigns from existing ones.

In this article, we’ll delve into the world of creative automation, exploring exactly what it is, how it works, and why so many marketing teams are using it to optimize their content production processes.

Let’s get right into it.

Creative Automation:

Creative automation is all about replacing the low-skilled – but necessary – parts of digital creation with automatic production. Let’s say a digital marketing team wanted to launch the same campaign in several different areas of the world. Although the campaign’s base would remain the same across all regions, text and formatting would vary.

Digital marketing teams could use creative automation instead of repeating the exact same campaign hundreds of times. The base creative elements would be provided by the team, then all repetitive tasks would be covered by the tool.

Digital marketing teams are able to concentrate on high-quality content base. With creative automation tools, they can scale up their content production and create multiple variations of the same content. Active use of AI allows for teams to create more content in less time while maintaining a consistent quality and voice across all variants.

What can Creative Automation do to optimize the production process?

The need to personalize mass marketing is the driving force behind creative automation. 73% prefer personal marketing experiences and this is one reason they might choose to buy from a company. It is difficult to tailor marketing experiences for everyone due to the large number of clients brands deal with.

Automation is the solution to this problem. Digital marketing departments tend to move towards creative automation because it optimizes the production process in three different ways.

  • Cost reduction
  • Start campaigns quicker
  • Assures consistency of brand identity
  • Let’s break these down further.

    Lowering costs

    One of the biggest obstacles to scaling up a digital campaign is budget and cost. A small, local campaign can be done by a company. However, it becomes very difficult to create 100 such campaigns across different locations.

    Scaling a digital marketing campaign without external assistance results in an increase in total campaign costs. A smaller business will experience a lower budget, which can limit their ability to scale their marketing activities.

    When businesses adopt creative automation they can easily create variations of campaigns to suit different campaign types without increasing their budget. The creative automation tool allows digital marketers to receive additional assistance and scale their campaigns by paying for it.

    This strategy allows video and static content to be deeply tailored for various audiences with automatic creation. This allows you to create content on a large scale and eliminates the need for a huge marketing budget increase whenever there is a bigger campaign.

    Get Campaigns Up and Running Faster

    The most challenging part of scaling a marketing campaign is the time it takes to create content that matches the size of the launch. The same advertisement cannot be repeated by the company as it would have no effect on the consumers and become tedious.

    This is why marketing departments must spend hours each day crafting new content. This is feasible, but if the launch date is not flexible, it puts enormous pressure on marketing teams, forcing them into overtime to complete all tasks.

    The marketing team can create the first marketing template using creative automation tools. After that, they can use automation to make the remainder. The marketing team can now go into each area and modify the final launch, as opposed to having it created from scratch. It is faster than creating everything manually, which allows marketing teams to do more in less time.

    Creative automation has the potential to be a supporting tool for marketing teams and help them move campaigns forward faster.

    Assure Brand Identity Consistency

    A template is used to automate creative creations. All variations will have the same branding and tone as the original. Marketing teams can produce large quantities of content without having to compromise their original vision.

    Marketers can create 1000s or more close replicas of original content using creative automation. They are then able to use this to establish a cohesive and consistent voice for their company across all their marketing material. Marketing is all about consistency. This is why marketing teams often use an email signature designer in order to make a consistent email signature for their employees.

    Here’s another example where marketing teams can use automated tools to ensure consistent quality. Tech allows them to scale up their content while still maintaining the original vision. Marketing teams can use creative automation tools to ensure consistency, whether it’s for global ad campaigns or external emails.

    Last Thoughts

    The working reality for automation tools has been steadily increasing with the continuous development of AI technology. It was once thought that AI technology would be a futurity, but it is now becoming a reality. Digital marketing professionals have the capability to make personalized content on an unprecedented scale.

    Although creative automation may not be perfect, it gives teams draft content they can refine. Creative automation lets digital marketers start from scratch, allowing them to refine their production processes, which reduces costs and speeds up delivery.

    Over the next few years, we’ll only continue to see how far AI technologies can continue to advance digital marketing.

    About the Author

    Share: