Stop Unauthorized Sellers On Amazon: Put An End To Unauthorized Sales With Verified Authenticity

How To

As an Amazon seller, you know that unauthorized sellers can be a major headache. Not only do they undercut your prices and make it harder to compete in the marketplace, but they can also cause customer service issues and damage your reputation. Fortunately, there are steps you can take to stop unauthorized sellers on Amazon. In this article, we’ll go over the various steps you can take to protect yourself from unauthorized sellers and protect your business.

How to Identify Unauthorized Sellers on Amazon

Unauthorized sellers on Amazon can be identified by looking out for certain signs. As an Amazon shopper, it’s important to be aware of these warning signs in order to ensure that you’re buying from an authorized reseller.

First, you should make sure that the seller is listed as “” or “Fulfilled by Amazon” on the product page. If it is not, then the seller is likely not authorized.

Second, you should look at the “Seller Profile” page for the seller. This page will list the seller’s “Seller Rating” and “Feedback Score”. A low rating or feedback score is an indicator of an unauthorized seller.

Third, you should look at the product description for the item. If there is a discrepancy between the product description and the actual product (e.g. the product is listed as “new” but is actually used), this could be a sign of an unauthorized seller.

Finally, you should be wary of prices that are too good to be true. If the price of the item is significantly lower than the standard market price, then it is likely being sold by an unauthorized seller.

By following these tips, you can ensure that you are purchasing from an authorized seller on Amazon.

Understanding Amazon’s Policy on Unauthorized Sellers and How it Protects Buyers

Amazon’s policy on unauthorized sellers is designed to protect buyers from any potential harm that could arise from purchasing counterfeit goods or from sellers that engage in fraudulent activities. This policy is in place to ensure that Amazon customers are able to acquire goods safely and with confidence.

To ensure buyers are securely protected, Amazon requires all sellers to meet certain criteria before they can list products on their platform. Amazon requires sellers to provide accurate and up-to-date contact information, and they must also have a valid tax identification number. Additionally, sellers must agree to specific terms of service and must comply with all applicable laws.

In the event that a seller is found to be in violation of any of the requirements, Amazon reserves the right to take action. Depending on the severity of the violation, this could range from removing the seller’s listing and terminating their account to taking legal action.

Amazon also has a strict policy against selling counterfeit goods. If a counterfeit item is found on Amazon, the company will take action to remove it from the platform. Additionally, Amazon may take legal action against the seller if necessary.

To further protect buyers, Amazon has an A-to-Z guarantee that ensures a buyer’s satisfaction. If a buyer is not satisfied with their purchase, they can file a claim under the A-to-Z guarantee and Amazon will investigate the case. If the claim is approved, buyers are eligible for a refund or a replacement product.

By having a robust policy on unauthorized sellers, Amazon is able to provide buyers with a safe and secure shopping experience. This policy helps to ensure that buyers are able to purchase products with confidence, knowing that they are protected if anything goes wrong.

Tips to Avoid Being Scammed by Unauthorized Sellers on Amazon

  1. Check the seller’s ratings and reviews: Before making a purchase, be sure to check the seller’s feedback and ratings on Amazon. This will give you a good indication of their legitimacy.
  1. Look for the “Amazon Verified Purchase” badge: If a seller has this badge, it means that the purchase was made directly from Amazon and not from another seller.
  2. Ensure that the seller is an “Authorized Reseller”: Authorized resellers are approved by Amazon to sell products on the platform. Be sure to look for this designation before making a purchase.
  3. Check the product’s price: If the price is significantly lower than what you would expect to pay, it could be an indication of a fake or counterfeit product.
  4. Contact Amazon Customer Service: If you have any doubts or concerns about a seller, contact Amazon customer service to confirm the legitimacy of the seller.
  5. Make sure that the product is new: Unauthorized sellers may be selling used or refurbished products. Make sure to read the product’s description carefully to ensure that it is new.
  6. Trust your gut: If something looks too good to be true, it probably is. Be wary of any deals or offers that seem too good to be true.

How to Report Unauthorized Sellers on Amazon

If you come across an unauthorized seller on Amazon, it is important to report them to Amazon in order to protect the integrity of the marketplace. Doing so can help protect other customers from being scammed or misled by these sellers.

To report an unauthorized seller on Amazon, you should first log into your Amazon account. Then, locate the product page for the item you believe is being sold by an unauthorized seller. Look for a link to “report a violation” or “report a problem” in the product page. If this link is not present, click on the “Help” tab in the top-right corner of the page and then select “Contact Us”.

In the contact form, provide Amazon with as much detail as possible about the unauthorized seller. Include the seller’s name, the item they are selling, and any other relevant information that you have. You may also be asked to provide links to the seller’s profile and product page.

Once you have submitted the report, Amazon will investigate the seller and take appropriate action. Depending on the severity of the violation, Amazon may decide to suspend the seller or take legal action against them. It is important to remember that Amazon holds all sellers to the same standards, so it is important to report any suspicious activity.

The Benefits of Using Amazon’s Brand Registry to Stop Unauthorized Sellers

Amazon’s Brand Registry is a powerful tool available to companies committed to protecting their intellectual property on the Amazon marketplace. By registering their brands with Amazon, companies can take a proactive approach to combating unauthorized sellers and maintaining the integrity of their brands.

One of the most beneficial aspects of the Brand Registry is that it offers companies the ability to gain access to Amazon’s ‘Proactive Detection’ system. This system uses advanced algorithms to scan the Amazon marketplace for any listings that may contain a company’s trademarked brand name, logo, or product images. If any suspect listings are found, Amazon will notify the company, who can then take appropriate action.

Another perk of joining the Brand Registry is the ‘Product Serialization’ feature. With this feature, companies are able to add a unique serial number to their products, which makes it easier to identify counterfeits and unauthorized sellers. This helps to ensure that customers are buying genuine products and not counterfeit items.

Finally, the Brand Registry also provides companies with an online dashboard that allows them to view detailed analytics about their products. They can use this information to gain insights into the performance of their products, as well as the activities of unauthorized sellers. This allows them to take proactive steps to protect their brand and combat any potential infringement.

Overall, Amazon’s Brand Registry is an invaluable tool for companies that want to protect their intellectual property from unauthorized sellers. By registering their brands, companies can take advantage of Amazon’s Proactive Detection system, Product Serialization feature, and analytics dashboard to monitor and protect their products. Ultimately, the Brand Registry provides companies with the means to maintain the integrity of their brand and the trust of their customers.


What can I do to prevent unauthorized sellers on Amazon?

Answer: You can register your brand on Amazon Brand Registry, which provides access to proprietary tools and services to help you protect your brand and intellectual property. Additionally, you can monitor your Amazon product listings to quickly identify and take action against unauthorized sellers.

What action can I take against unauthorized sellers?

Answer: You can report suspected violations of Amazon’s policies to Amazon. Additionally, you can contact the unauthorized seller directly to ask them to stop selling your products. If the unauthorized seller does not comply with your request, you can also file a complaint with Amazon’s legal team.

How can I get better visibility into who is selling my products?

Answer: You can use Amazon’s analytics tools to gain better visibility into who is selling your products on the platform. Amazon’s Brand Analytics, for example, allows you to track sales, pricing, and product reviews for your products.

How can I protect my intellectual property?

Answer: You can register your brand and trademarks on Amazon Brand Registry, which provides access to proprietary tools and services to help protect your intellectual property. Additionally, you can use Amazon’s anti-counterfeiting policy to report and take action against counterfeiters.

How can I monitor unauthorized sellers?

Answer: You can use Amazon’s analytics tools to monitor unauthorized sellers on the platform. Additionally, you can monitor your product listings to quickly identify and take action against unauthorized sellers.


To effectively stop unauthorized sellers on Amazon, it is important to take a proactive approach. This includes monitoring and reporting any suspicious activity, utilizing Amazon’s seller protection programs and services, and implementing additional internal controls and processes to reduce the risk of unauthorized sellers. Additionally, Amazon should take measures to educate customers on the risks associated with purchasing from unauthorized sellers and make sure that all marketplace sellers are compliant with Amazon’s policies and procedures. By taking these steps, Amazon can help ensure its marketplace is secure and trustworthy for both buyers and sellers.

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